‘All Hail The King’

‘All Hail The King’

 

And the king is Pele, who is the Ambassador of Brazil for the World Cup 2014. Retired way back in 1977, he brought the benevolence of the game in his last speech. Love, Love, Love…Today, he still win our hearts with his sentiments by calling soccer “a beautiful game”. It’s a gospel that he declares and we believe him.

He connects with the football fans as an idol, and makes us believe in the diversity of the game. Soccer, the most pre-eminent sport in the world has a few stars left who have been playing since two decades- Pele is one legend.

Brazil, adorns this star as a rare adornment and as they embark on the golden era of sports couldn`t drop the opportunity of riding on his stardom. Pele- magic is all pervasive. Pellenzinho, the sought after comic character in 70`s and 80`s has come as a mascot to the game.

The game`s frenz-iness is growing each day and we see Pele everywhere. His signature bicycle kick, which still a feat for many to perform is idealised and is part of the winning strategy. Pele`s calmness and the precision for the game, is so well admired and has synced with the brand imagery for Hublot watches. 

Etched with Pelé’s signature and the dates of 1958-1962-1970, the years Pelé won his three FIFA World CupsTM and the classic image of Pelé’s ‘bicycle kick’ is Montegrappa’s Icons Pens that celebrates the notable figure of sports.Gratifying sports superstars helps the brands become immortal and immortalizing athletes’ contribution the world.

It’s a good strategy and helps the sports to cheer!

Let Go Isn`t that Easy

I woke up last night again, rummaging the reason of my sleeplessness. I was head-numb and sweating. Straining my eyes with opening and closing them...but still no sleep. Completely sniffled and restless. Next morning, had pain in my neck, heavy head, puffy eyes and was completely dis-oriented... if this what happens to you as well, here is what you are experiencing... A baggage.

"Life is filled with smiles, sobs and sniffles. Predominantly sniffles" - a quote by O.Henry stands true for a most of us who carry the baggage of our old experiences and somebody`s misdoing into our life. For a reason that at one point of our life, we were either cheated, or humiliated, or maligned that would have injured us or scarred our soul. We carry them for a longer period of time. The painful experience repeats and we relive the agony each time we think about it. The only respite to come of that anxiety is a thought of never forgiving the person behind it. And here on.. we get into not letting go that memory at all.

We succumb to the pain and love it so much, as we believe that not forgiving the doer is the only resort. We human beings are fallible and have a great appetite for pain. We create and recreate pain from same instance.Not forgiving, makes us a victim to the agony for long. Its like seeing through  in a scratched mirror, where the image gets distorted without much a do. We  see ourselves sliced in that image, and that`s exactly what we do.

Can we not leave behind what`s by-gone. Can we not change our perspective to that situation and can we not let go the baggage?

Think about it.