‘All Hail The King’

‘All Hail The King’

 

And the king is Pele, who is the Ambassador of Brazil for the World Cup 2014. Retired way back in 1977, he brought the benevolence of the game in his last speech. Love, Love, Love…Today, he still win our hearts with his sentiments by calling soccer “a beautiful game”. It’s a gospel that he declares and we believe him.

He connects with the football fans as an idol, and makes us believe in the diversity of the game. Soccer, the most pre-eminent sport in the world has a few stars left who have been playing since two decades- Pele is one legend.

Brazil, adorns this star as a rare adornment and as they embark on the golden era of sports couldn`t drop the opportunity of riding on his stardom. Pele- magic is all pervasive. Pellenzinho, the sought after comic character in 70`s and 80`s has come as a mascot to the game.

The game`s frenz-iness is growing each day and we see Pele everywhere. His signature bicycle kick, which still a feat for many to perform is idealised and is part of the winning strategy. Pele`s calmness and the precision for the game, is so well admired and has synced with the brand imagery for Hublot watches. 

Etched with Pelé’s signature and the dates of 1958-1962-1970, the years Pelé won his three FIFA World CupsTM and the classic image of Pelé’s ‘bicycle kick’ is Montegrappa’s Icons Pens that celebrates the notable figure of sports.Gratifying sports superstars helps the brands become immortal and immortalizing athletes’ contribution the world.

It’s a good strategy and helps the sports to cheer!