Cricket-Oh-No-Mix

For a professional like me, weekends are god-made days and I truly utilize these days for accomplishing my all pending tasks. Being not at home on weekdays, the weekend becomes handful with plenty of not-done job list and with a four year old son who have been neglected all these day, I had to take up all item wise.

This weekend while I had a huge list of things and many promises to keep for my son, my husband.. a cricket freak was in a hibernated mode. Cricket, as he shamelessly claims is his first wife..And I come later…so one can imagine my likelihood for the game, which is a religion in India is bit faded. He, as many others millions can eat, drink and sleep with cricket.

The other lethal combination is my husband along with being a die-hard cricket lover is a Sales Manager. So cricket is often discussed as a marketing opportunity may that be T-20, ODIs or even the World Cup Mania. I was reading the economics of this engaging game, I was surprised to learn that this game has stretched its limits and is a function of Demand, Supply and Price. It was amazing to learn that game associates itself to an opportunity-cost for the viewers as they invest their time in watching this game and for the marketers who engineer their budgets of adverting around this corner.

Yesterday was one such day! when India contested with England for the WCC 2011 in the prelims and my entire locality was shunned silent with deserted roads. I even fail to catch a cobbler as he too left his stall to watch the match at the near by shop with a TV set. All through out the match, my husband was showing mood swings, I ordered and cancelled food delights as India would loose or win wickets against England. Proclaiming it as a FIXED match, my husband could predict the balling style for the bowlers. Never know if it was a FIXED, but it was a delight to be part of the match when England neared to win with one run to tie and another run to win. The match ended with a tie…and was no loose and win for my INLAWS either who had betted the destiny of India`s win for Rs 500/-.

Use a simple language

Use a Simple Language
When Innovating

Often asked… when a PR professional or a corporate communication job interview happens..How well can you write? Well for an average writer the answer can be 7 on 10…

But my stand on the question is that till I am able to convey myself I consider myself a good communicator.As on job, my deliverable beyond writing is to innovate and I can`t put a barrier to my speed of work and innovating skills in dearth of words.

The situation is even deep, when a communicator is asked to create a change. While a communicator may choose a best strategy to create a change, but to get people on his changed move…he need to communicate the change, which again calls for a strategy…

In most organizations, functional groups use their own languages with specific terms to talk about the work they do. If you bring people from different parts of the organization together to innovate, it's possible this jargon will get in the way. Help them understand when they are saying the same thing. A finance person may use the phrase "financial modeling," while a design person says "rapid prototyping." They are both talking about necessary tasks that are part of exploring opportunities. Challenge them to build a common language and to use terms that resonate with everyone on the team.

I always trust that simple words are best understood.

Figo...The gravitas still remain

Figo...when I first heard of it...it sounded Cool!
Figo means a new world for me in year 2010...with my short stint with GBM as employer...the brand association with FoRd and GBM made me feel the gravitas of what brand can do to me...Figo the italian colloquial to Design...the debutant smallest car from Ford first time in India have been and will be my best assignments ever...I cried out of heart whenever I pour down with thoughts of not working with this project anymore...
But I am still passionate about the brand Figo! The lush green vibrant car...now so many around me in Delhi...make me feel elated whenever we both stop together. It brings a smile to me invariably... and reminds me
I have celebrated every win that this steamy kinetic beauty has won so far...named as Best Indian Car of the year and other coveted titles...this dream car has made me feel proud everytime.

Live the Change

Forecasted to match up with China to have similar auto markets by 2030, has a clear indication on the growth that Indians will witness shortly. If you wonder what will change...in terms of auto market...the movement would be from buying small cars to big cars..the sedans! indicating that Indians by 2020 will spend an average of $15,000 per vehicle, which currently is around $8,000 only....
Does that mean that Indian generation will be richer than now...
Well, my say...the money would remain the same but the choices would be numerous and hence price for service and goods would be less.The big change is here to come...interestingly we have succumbed to change silently and hence things are not that drastic. We have matched the pace with rapid adaption of behaviors...from reading pink papers to pink tabs, shopping online via mobile, attending universities to elearning, outsourcing options for everything to anything...
I cant comment on the GDP...but the dream run will continue...we will realise the change only when it will be a day old!

Maruti Kizashi..The new Eagle

Maruti Suzuki unleashed its new eagle looking luxury car KiZASHI.

Amdist the pride for small sized cars like Astar, Alto, Ritz, it has now stepped in to the category of luxury cars. It has released ‘Kizashi’ in New Delhi on 2^nd February 2011.
Kizashi runs with 2.4 liter petrol engine. These cars which are manufactured at Sagara plant of Japan. Kizashi cars are imported from parent-institution, Suzuki.
This debut car will be made available in two variants. Manual variant price is given as Rs. 16.5 lakhs while the price of automatic transmission variant is given as Rs. 17.5 lakhs. These are ex show room prices at New Delhi. Bookings are open for Kizashi cars and the deliveries of these cars will be initiated from March. Maruti Suzuki India says that it has brought this international car for the high class people of India.

SPECs
BODY TYPE:: Sedan body
ENGINE::2400 CC Petrol/Diesel
LENGTH::4650 mm
WIDTH:: 1900 mm
HEIGHT:: 1450 mm height
GEARS::6 manual gears
WHATs IN IT::Trip Meter, Xenon Headlamps, Tachometer, Body Color Bumpers, AC, Power windows, Central locking, Remote boot, Remote Fuel Filler, Rear defogger, Rear armset, Driver seat adjustment, Music system, Door mirrors, Tinted glass, Rear AC Vent, Folding Rear Seats, Sun roof, Buttons / Controls on steering.
WHATs MISSING::Headlamp Washer, ORVM Indicator,Rear Wiper, Steering adjustment, Leather seats, Auto Viper, Auto Headlamps.

How to compel customers

HOW TO COMPEL CUSTOMERS

· Providing relevant and up-to-date content

· Striving for a high level of responsiveness with customers

· Maintaining consistent communication throughout the customer experience

· Delivering a compelling and engaging user interface

· Offering breadth of functionality

· Building feedback mechanisms into the entire cus­tomer interaction process

· Providing personalized interaction and content

Riding global recovery

The recovery of Global Economy, post recession is riding on a phenomena… pace of digitization. It is this pace itself that will decide the efficacy of the corrective measure and the success of the predictions. To cope up from the sluggish economy, everyone is striving to accept and be part of Digital Economy. The technology and media sectors rush to embrace all things digital and face the new challenge of transporting yottabytes of zeros and ones, the global telecom industry has emerged as the linchpin.The adoption of mobile broadband is accelerating –too quickly, perhaps– despite uncertain economic times. As a result, the entire telecom industry, from equipment makers and carriers to consumers and even regulators, is trying to cope.

WHO CAN MAKE THE IMPACT…

Organisations that delivers experience and not just product and services.Those who will extend collaboration tools into mobile environments, invest in new communica­tions channels, and find ways to improve online and Web interaction.

Social media and rich Internet applications, including blogs, wikis, mashups and online communities, will play a prominent role.

• Diverting traffic to lower cost channels

• Managing regulatory and compliance issues

• Keeping up with competitors

• Creating new opportunities for interaction through technologies

• Dealing with globalization

• Maintaining high customer service ratings for increasingly demanding consumers