For a professional like me, weekends are god-made days and I truly utilize these days for accomplishing my all pending tasks. Being not at home on weekdays, the weekend becomes handful with plenty of not-done job list and with a four year old son who have been neglected all these day, I had to take up all item wise.
This weekend while I had a huge list of things and many promises to keep for my son, my husband.. a cricket freak was in a hibernated mode. Cricket, as he shamelessly claims is his first wife..And I come later…so one can imagine my likelihood for the game, which is a religion in India is bit faded. He, as many others millions can eat, drink and sleep with cricket.
The other lethal combination is my husband along with being a die-hard cricket lover is a Sales Manager. So cricket is often discussed as a marketing opportunity may that be T-20, ODIs or even the World Cup Mania. I was reading the economics of this engaging game, I was surprised to learn that this game has stretched its limits and is a function of Demand, Supply and Price. It was amazing to learn that game associates itself to an opportunity-cost for the viewers as they invest their time in watching this game and for the marketers who engineer their budgets of adverting around this corner.
Yesterday was one such day! when India contested with England for the WCC 2011 in the prelims and my entire locality was shunned silent with deserted roads. I even fail to catch a cobbler as he too left his stall to watch the match at the near by shop with a TV set. All through out the match, my husband was showing mood swings, I ordered and cancelled food delights as India would loose or win wickets against England. Proclaiming it as a FIXED match, my husband could predict the balling style for the bowlers. Never know if it was a FIXED, but it was a delight to be part of the match when England neared to win with one run to tie and another run to win. The match ended with a tie…and was no loose and win for my INLAWS either who had betted the destiny of India`s win for Rs 500/-.
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