Use a simple language

Use a Simple Language
When Innovating

Often asked… when a PR professional or a corporate communication job interview happens..How well can you write? Well for an average writer the answer can be 7 on 10…

But my stand on the question is that till I am able to convey myself I consider myself a good communicator.As on job, my deliverable beyond writing is to innovate and I can`t put a barrier to my speed of work and innovating skills in dearth of words.

The situation is even deep, when a communicator is asked to create a change. While a communicator may choose a best strategy to create a change, but to get people on his changed move…he need to communicate the change, which again calls for a strategy…

In most organizations, functional groups use their own languages with specific terms to talk about the work they do. If you bring people from different parts of the organization together to innovate, it's possible this jargon will get in the way. Help them understand when they are saying the same thing. A finance person may use the phrase "financial modeling," while a design person says "rapid prototyping." They are both talking about necessary tasks that are part of exploring opportunities. Challenge them to build a common language and to use terms that resonate with everyone on the team.

I always trust that simple words are best understood.